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Bull's Eye
Marketing
Most Business owners recognize the value of targeting a segment of their
market, but most don’t.
To truly increase
sales, you have to narrow your focus to prospects that want or need your
products or services. The best way to do this is to find your niche
market.
The Niche Marketing
Workshop will show you how to become a niche marketer by identifying
your unique niche products or services.
Once identified,
you will learn how to identify your niche market and successfully market
to them. You’ll see an immediate increase in your sales and your
profits
USP Development
Identifying your Unique Selling Proposal (USP) is the most critical step
a business can take in developing its corporate identity and mission
statement.
A USP is the most
compelling reason why people do business with you
because it differentiates you from your competitors.
Our USP Development
Workshop will identify the compelling reason. You will learn what is
unique about you, your employees, your company and products or
services.
You will learn to
identify your unique business practices and philosophies and create key
words and phrases that bring unique qualities to life in the eyes
of your prospects. |
Find Your Business Identity
Workshop
Your
business identity is far more than your company’s logo and colors. Identities
are developed by a company’s mission, or purpose, through a set of
values that set the performance standards and direct the fulfillment of
the mission.
You
will learn to identify and evaluate your company’s set of values
and incorporate them into a mission statement that will direct the
operations of your business.
You
will learn how to prepare a Mission Statement that is clear and
succinct, not only to you and your employees, but, equally as important,
to your buying public.
Define Your Web
Proposition Workshop
Many
business owners rush to the Internet to have a web-presence simply
because their competitors do. Some websites can actually do more harm
than good when they are not created with forethought and an appropriate
purpose.
The
true purpose of building a website is to build a freeway between you and
your customers.
Depending on your industry, this could mean that your site is
information/support-based, sales-based, or a combination of both.
Our Web
Proposition Workshop will help you define whether a website is right
for your business, and if it is, what your web-selling proposition
is. With this information, you will be able to determine how to best
service your clients on the web.
Open Your
Business To The Possibilities Workshop
A goal
is “a statement of results to be achieved”. Goal setting is an
extremely powerful technique in reaching success. Goal setting helps
you identify your priorities and realize your dreams.
Our
Goal Setting Workshop will teach you how to write a Goal Statement using
the S.M.A.R.T. system. You will learn how to break down your
goals into manageable steps and how to get motivated and stay committed.
Our
Workshop will teach you that success requires setting realistic goals,
developing persistent habits of effort, and being prepared for the
outcome. The first and hardest step is taking charge. Our Workshop will
get you started.
Focus On Your
Money Workshop
A Business Budget is a statement of how the business intends to spend
money that is, or will be, available to it. Budgeting is a vital skill
for people in business.
Our Budgeting Workshop is ideal for the entrepreneur. You will
learn how to calculate the amount of money you will need to start up
your business.
You will learn how to estimate your monthly expenses and how you can
expect to cover them. You will learn how to prepare a budget that will
help you create a strategy for achieving your financial goals. |